For centuries, economics was built on a clean, mathematical premise: people make rational choices. They weigh costs and benefits, analyze risks, and select the option that maximizes their utility. It ...
Colin Camerer is the Robert Kirby Professor of Behavioral Economics at the California Institute of Technology. He earned a Ph.D. from the University of Chicago in 1981 and worked at the Kellogg School ...
A 2023 study from the Proceedings of the National Academy of Sciences (PNAS) revealed no set timeframe for forming a habit. “You may have heard that it takes about 21 days to form a habit, but that ...