Have you ever wondered why fast food restaurants are plastered with red and yellow? Or why hospitals favor calming blues and greens? The truth is, colors are ...

Humans are known to make mental associations between various real-world stimuli and concepts, including colors. For example, red and orange are typically associated with words such as "hot" or "warm," ...

The longer we perform our studies in affective color psychology, the more we get asked if such affective color metaphors are related to or are even at the origin of color-emotion associations. Thus, ...

In a recent study published in Scientific Reports, researchers investigated whether autistic characteristics affected the strength of color-shape associations (CSAs) based on the binding errors (BEs) ...

Artist Wallisy Kandinsky joined the Bauhaus art movement in 1922. He believed that abstract shapes (the square, circle, and triangle) were associated with particular colors. Before reading on, take a ...

Colors are an effective medium for communicating meaning. Some have certain implicit psychological associations. Red, for example, is often associated with power, love, and anger. Blue might convey ...

Would they be the same ones you’d pick for an album cover or music video for the heavy metal band Metallica? Probably not. For years, my collaborators and I have been studying music-to-color ...