When the color experts at Pantone announced Cloud Dancer as their 2026 Color of the Year, they predicted the shade would inspire a kind of cool calm. But the choice of Cloud Dancer, which Pantone ...

Scientists have finally solved a major flaw in a century-old theory of color perception first proposed by Erwin Schrödinger.

Our palette represents the vibrant and tenacious nature of our community, as well as our rigorous academic standards and storied history. UB’s signature blue and white dates back to 1886, 40 years ...

Color quietly plays a major role in how you experience the world. Color can affect your mood, alter your sleep schedule, and even change the way your food tastes. Color psychology is the study of ...

The Munsell Color Science Laboratory and the Program of Color Science unite to form one of the world‘s foremost color science research and education organizations. Our mission is to provide ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...