Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...

Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product marketing, however, ...

As an ardent sports fan, most of my analogies revolve around sports — and so does my understanding of attribution in marketing. In basketball, there is a much-coveted achievement called the ...

Marketo co-founder Jon Miller claims he's advancing the concept of account-based marketing to "account-based everything." In a flagship release from his new venture, Engagio, Miller said he's offering ...

In sales, most of your success will begin in the marketing department. In marketing, most of your results will end in the sales department. Both have to prove their worth. They are both after the same ...

Citations: Carpenter, Gregory. 2022. Market Driven or Market Driving? Toward a Dual Concept of Market Orientation. Industrial Marketing Management. 357-359.