Marcus Collins, a University of Michigan marketing professor and head of strategy at Wieden+Kennedy, has spent his career both studying and executing how brands can better utilize culture to connect ...

In the world we live in, it is safe to say that we are all products of our environment. There is a saying in life that suggests that iron sharpens iron. That means that we all encourage and make each ...

No NBA team shifted its energy more than the Boston Celtics last season, and nobody shifts their energy better than Marcus Smart, which makes the eight-year veteran a uniquely impactful player in the ...

Kelly Leonard, Executive Director of Learning & Applied Improvisation at Second City Works, connects with Marcus Collins, the head of strategy at Wieden+Kennedy and a clinical assistant professor of ...