Web customer strategist Jeremiah Owyang, a partner at Altimeter Group, offers a five-point plan for developing customer advocacy program that, he says, will yield a "low-cost trusted unpaid army" of ...

Customer advocacy pays. CMO Christine Dart shares a playbook for cross‑team alignment, micro‑events & turning account success into scalable growth. In this episode of The CMO Circle, seasoned ...

Growing a brand presence requires understanding the customer and putting their needs first. Customer advocacy transforms customers into brand advocates willing to vouch for and promote products and ...

Forget chasing likes and engagement metrics! What if you could turn your most enthusiastic customers into online cheerleaders, spreading the word about your brand authentically? That's the magic of ...

When banks digitalized their customer interactions the benefits were huge: greater convenience for customers and vastly improved efficiency for the banks themselves. But this came at a cost that was ...

Customer advocacy is fundamentally very different from traditional marketing. Traditional ads focus on pushing messages to a broad audience through various channels like TV, radio, print, and digital ...

Question: How is a customer marketer different than other marketers? (No, this is not the opening line of a joke — that would be “Two customer marketers walk into a bar … ”) Top customer marketers ...

Customer advocacy isn’t a thing that has remained constant – It’s a new concept. And sadly the advocate effect isn’t a phenomenon… yet! The advocate effect, where satisfied customers become vocal ...