The Delete Request and Opt-out Platform (DROP) will force registered data brokers to delete your personal data upon request. It's currently facing some tech snafus, though.

(FOX40.COM) — More than 155,000 Californians have signed up for a new tool that lets them opt out of brokers selling their ...

Gov. Gavin Newsom has announced a new privacy tool allowing Californians to easily opt out of the sale of their information by data brokers.

New year, new privacy rules. At least for Californians. Since Jan. 1, residents of the Golden State can use a new tool to request removal of their personal information held by more than 500 data ...

There is big money tied to personal information, much of it bought and sold by data brokers. Now, a new California law is ...

A new California law lets residents demand deletion of their personal data from hundreds of data brokers with a single request The system replaces ...

The system, known as the Delete Request and Opt-out Platform, or DROP, has been in the works for years, mandated by a 2023 ...

State law now allows California residents to have their contact and personal information removed from the people who sell it.

California's new DROP platform empowers residents to protect personal data by centralizing opt-out requests from 500+ data brokers, pushing consumer privacy forward.

Open your browser. Search your name. The results might shock you. Data broker sites are watching, cataloging, and selling. Your digital footprint feeds their machine. Birthdate, phone number, address, ...