Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling messages to maximize the chance of success.

As the Army looks ahead to 2030, it is building a more data-centric, data-cultured, and data-dependent Army. Data superiority requires skilled data leaders and effective data systems focusing on ...

In the age of information overload, critical thinking and agile work have become increasingly significant for startups to navigate through the noise to make informed decisions. Effective decision ...

Understanding why the journey toward digitalization and AI-driven reliability begins with data integrity and matures through awareness, predictability and optimization. Move from manual to automated ...

WAYNE, Pa.--(BUSINESS WIRE)--PurpleLab®, a leading provider of real-world healthcare claims data in the US, and Comscore, a global leader in measuring and analyzing consumer behavior, today announced ...