“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ted Shergalis is Chief ...

Advertisers are begging for easier access to retail media networks. Research from ad server platform Koddi shows that 96% of media buyers say they "will certainly or will consider buying on-site media ...

Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon.

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

Frost & Sullivan selected and evaluated the top 13 Demand-Side Platforms to determine leaders for the Frost Radar™ NEW YORK, Jan. 30, 2024 /PRNewswire/ -- AdTheorent Holding Company, Inc. (ADTH) ...

The pact unlocks more opportunities for brands using Amazon's Demand Side Platform to reach consumers watching Hulu, Disney+ and ESPN content. By Erik Hayden Executive Editor, Business As media buyers ...