Strategy is now driving a massive shift in how teams across baseball, basketball, football, and dozens of other sports ...

In the basketball world, performance, if not team harmony, is strongly linked with how players feel — physically, mentally, emotionally — on and off the court. Practice, training, and innate talent ...

Founded in 2011, HAMCO Sports Inc. is a custom sports uniform manufacturer serving teams across the United States and Canada.

Basketball is not just a game, it’s a family, bragging rights and an opportunity showcase. Customs basketball uniforms are an essential component of creating team identity, unity, and confidence.

Overtime Select, gearing up for its inaugural season starting in August, has unveiled its eight teams and their custom uniforms, created in collaboration with adidas and the young athletes themselves.

Exactly two weeks after the ’90s Night theme against Wisconsin, Northwestern is turning back the clock again. The Wildcats (13-17, 4-15 Big Ten) will debut a new set of ’90s-inspired uniforms ...

You know our men's basketball team has hit the big time when Nike comes to them and offers to custom design their uniforms. And, as the Hokies, the new uniforms are on fire. Walking into the men's ...

Bruce Pearl will enter Year 10 coaching Auburn basketball with his team donning some snazzy new threads. The Tigers unveiled new uniforms earlier this month for use starting this season. The changes ...