Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group rolled out Monday with a macho ad campaign that proclaims, "It's not for women ...

Though Coke and Pepsi are considered the classic cola kings, one soda brand is long-beloved for breaking the rules of cola, so much so that it isn't technically considered a cola at all. Instead, Dr.