When Rams Chief Operating Officer Kevin Demoff saw the leaked images of the Rams’ new logo on a cap made to promote the NFL draft in Las Vegas, he had the same reaction most fans did. “It was like a ...

Walmart has had numerous logos since the retail giant launched in Arkansas in 1962. The logo has shifted from "WALMART" to "WAL-MART" and then finally, "Walmart," in lowercase without the hyphen. The ...

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Aesthetics are a subject of friendly debate within the baseball fanbase. Uniforms have been hit-or-miss (no pun intended), and so have logo designs — which certainly play a part in the overall looks.

Chevy never intended the Corvette to blend into the rest of the lineup. So when it came time to launch the C1 in '53, an appropriate new logo was called upon. The Corvette itself was inspired by ...

After 22 years with its iconic blue and yellow logo adorned with a red crown, Phoenix-based Best Western International introduced new logos and a new name Tuesday at its annual convention. The company ...

MAYVILLE – This is not your father’s eagle. Chautauqua Lake Central School has officially released its “eagle” mascot logo for the district. The school is actually going to have six different logos.

We all know that branding is a vital part of any business. If it wasn’t, you wouldn’t have well-established brands spending many thousands of dollars each year promoting it, and protecting it.