Japs-Olson Company (JO) Expands Direct Mail Capabilities with New Technology and HiTrust Certification - Delivering More Speed, More Engagement, and More Impact.

JO today announced a major expansion of its direct mail capabilities through strategic investments in next-generation ...
Printing Impressions

Creative Direct Mail Strategies for Fall

July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich ...
Forbes

The State Of Direct Mail In 2024—And How Brands Can Get In The Game

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Business News Daily

Direct Mail Marketing Guide for Small Businesses

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...
WTEN

Postalytics Launches Canva Integration to Transform Direct Mail Production

The Postalytics Canva integration simplifies and streamlines the direct mail creative process New integration bridges Canva design and Postalytics automation, enabling marketers to create and send ...
Business Wire

Survey: Personalization and Direct Mail Spark Higher Engagement Among Digitally Fatigued Audiences

Direct Mail Experiences Can Make a Lasting Impression Properly personalized and creative physical direct mail experiences can have a significant impact on an individual. The “2022 Hybrid Audience ...
Entrepreneur

Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...