Dana White gave a better explanation of what fans could expect with his new boxing promotion as it looks to change how the sport works.

UFC chief executive officer Dana White spent hours Wednesday afternoon extolling the business potential of modern boxing—the very sport he has repeatedly called corrupt in the past. Through UFC parent TKO Group Holdings,

After years of speculation, Dana White has entered the boxing game. White is set to be a part of the executive leadership of a new boxing promotion that is a partnership between Turki Alalshikh, Sela and TKO Group Holdings, Inc., the three parties announced on Wednesday.

With there being no return date in sight, Dana White is reportedly desperate for Conor McGregor to buck his ideas up and make his UFC return. While the talent pool is undoubtedly the best it has ever been in mixed martial arts,

In the early 2000s, the UFC was hanging on by a thread—bleeding money, struggling for mainstream respect, and one bad decision away from tapping out. Then came Dana White, a fiery, fast-talking promoter with a relentless vision and zero patience for failure.

Eddie Hearn reflects on Dana White entering the boxing world alongside TKO Group and Turki Alalshikh, and comments on whether White can use the same model of UFC in boxing.