Looks like Dr Pepper is trying to fit their own product into the niche created by Coke Zero and Pepsi Max (that is, diet/no-cal/low-cal soft drinks that aren't marketed as "Diet"). I noticed "Dr ...

NEW YORK (AP) — Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that ...

ROANOKE, Va. – Ten, two, and four - that’s when people say to ‘Grab a bite to drink,’ of Dr Pepper. And on Tuesday, the City of Roanoke embraced this idea for Dr Pepper Day. President of Dr Pepper ...

When you run a campaign specifically declaring that a new product is “not for women” (however tongue-in-cheek the tone), you’ve got to expect to generate some mixed reaction. Sure enough, the first ...

NEW YORK (AP) — When it comes to the calories in diet soda, Dr Pepper thinks 10 is the new zero. Starting next month, the country’s No. 3 soft drink company plans to roll out 10-calorie versions of ...

Seems like just the other day women were getting their panties in a bunch about Chick Beer, the brew whose six-pack has been fashioned to look like a purse and which is low-cal and low-carb because it ...

Dr Pepper's "Not for Women" ad campaign for its new Dr Pepper Ten soda line is not improving social media buzz scores within its male target audience, and is driving down scores among women, according ...

Dr. Pepper Snapple says that its mission is to be the best beverage business in North America. While this does look like a tall order, there is no denying the fact that the company is definitely ...

Dr Pepper Fans Sound Off on 'the Best' Flavors 'Ever to Exist' originally appeared on Parade. Dr Pepper has released several flavors over the years, and now, fans are debating which were the best ...

Dr Pepper is adding a new permanent flavor to its beverage portfolio. Strawberries and cream sodas will hit shelves nationwide sometime in February, Keurig Dr Pepper said in a news release. The ...

Over the years, Dr Pepper has introduced a wide range of unusual, limited-edition flavors like Fantastic Chocolate and Birthday Cake, but permanent additions to the flavor lineup have been a rare ...