While the Legend of Larry Culpepper may be a thing of the past, the Dr. Pepper Fansville universe has slowly taken on a life of its own. On Monday, the soft drink brand launched a new ad for the ...

AUSTIN (KXAN) — Dr Pepper is back for another round of “Fansville” commercials to start college football season, and Texas Longhorns quarterback Quinn Ewers gets deputized. It’s the seventh season of ...

Aflac CMO Garth Knutson was driving around Seattle late last year when he had an epiphany about his company’s most enduring pitchman. The Aflac duck is a celebrity, he thought, and we pay celebrities ...

Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.

Agencies are using the Croisette to stake their claim on AI and better position themselves for the industry's future. Dr Pepper understands its consumers, it understands itself—and has put the two ...

Ad-tech company Perion has introduced a new ad format for connected TV (CTV) called Stay Live that dynamically integrates brand ads into live events, according to details shared with Marketing Dive.

Texas Longhorns quarterback Quinn Ewers is taking on the role of deputy in a satirical drama going on its seventh season. But you won't catch it on a prestige TV network. As for Ewers' story arc, the ...

Coke is still the top soda in America. But the runner up spot, long held by Pepsi, now belongs to Dr Pepper. After years of slowly gaining market share, Dr Pepper inched ahead of Pepsi as the number ...