SANTA MONICA, Calif. (CNS) -- Santa Monica's Entertainment Zone, which allows for outdoor drinking of alcohol along part of the city's Third Street Promenade, opens Friday with a soft launch. Adults ...

Imagine walking down Santa Monica's iconic Third Street Promenade with a drink in hand and soaking in the Southern California sun. That could be a reality soon, after city leaders gave the green light ...

The city of Santa Monica plans to designate the Third street Promenade as an open container area. The goal is to attract more visitors, but some business owners are concerned it’ll do the opposite.

A proposal approved by the Santa Monica City Council would turn the Third Street Promenade into an entertainment zone by allowing visitors to drink outside. The proposal is an attempt to revive the ...

City councilmembers are considering a proposal to bring public drinking to Santa Monica’s popular Third Street Promenade. The proposal would allow businesses already with a licence to sell alcohol to ...