Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a ...

E.l.f. Halo Glow Beauty Blush Wand: If you’re going to try a blush from E.l.f., make it this one. The Halo Glow Beauty Blush Wand is the most forgiving of the brand’s blushes due to its sheer color ...

There’s nothing quite like discovering a beauty product so good, it becomes an instant staple in your routine. But when that new find also happens to be affordable? That’s the kind of joy that makes ...

Andrew Kessel was a breaking news writer for Investopedia until October 2025. He previously covered markets for Proactive Investors, with a focus on small-cap stocks in fintech, healthcare, mining, ...

Inventive partnership transforms the live streaming experience, allowing viewers to purchase e.l.f. products directly through Twitch streams marking an eyes.lips.first. OAKLAND, Calif.--(BUSINESS WIRE ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital ...

Sarah Mahoney , January 22, 2026 ; E.L.F. Cosmetics is making its first move into fragrance, teaming up with H&M to introduce three limited-run scents. It’s also H&M’s firs ...

e.l.f. Beauty's 50% drawdown is justified due to previous high valuation; now, it's a long-term buy with a more compelling valuation. I'm a regular consumer and I think that the brand has the ...

Get this limited-edition complexion bundle to achieve effortless cloud skin this winter. $36 at e.l.f. Cosmetics ☁️ For $36, you can get this exclusive new Cloud Skin Bundle with the viral Halo Glow ...