Trek’s subsidiary, Electra, pedals into the spring with a new model in its Go! Series. The Cruiser Go! is one classic-looking two-wheeler that’s going to fill you with nostalgia and will make you feel ...

If the brand Electra rings a bell to you, then chances are you’re familiar with the type of equipment that is produced by the Trek Bikes brand. Yes, Electra is a Trek brand, and its sole purpose is to ...

Trek Bicycle is offering its Electra Cruiser Go! Step-Over e-bike for $1,199.99 shipped. Down from its usual $1,600 price tag, it saw fewer discounts over 2023 in comparison with other big e-bike ...

Electra, the electric bike branch of world-renowned bicycle maker Trek, has introduced two new electric bikes with a focus on utility and affordability. The Cruiser Go! and the Townie Go! 7D EQ have ...

Let's face it; we don't all need some extreme bicycle that we'll never exploit to its fullest capacities. For folks like you and me seeking a bicycle that's comfortable, reliable, and stylish, there ...

Kevin Cox of the Electra Bicycle Company in Encinitas. Photo by Luis Montegueado Jr. In a building near the beach, an Encinitas company is selling the Southern California lifestyle. On wheels. Founded ...

VISTA, Calif.--(BUSINESS WIRE)--Electra Bicycle Company, the bicycling industry’s top-selling brand in the lifestyle and leisure category, has been awarded US Patent #7740262 for inventing a ...

Electra Bicycle Co. LLC has launched an application for Apple’s iPhone to engage consumers and drive bike sales. The bicycle retailer tap JHG, a Southern California-based digital marketing agency, to ...