After just this week securing a new chief executive in Fnatic's Wouter Sleijffers and a top Adidas football marketer Robin McCammon, it has attracted a top UK sponsor with its pitch to be the British ...
BT signs a multi-year sponsorship agreement with UK-based Excel Esports to become their exclusive lead partner. The new BT logo will appear on all kit worn by Excel, including the League of Legends ...
Telecom firm BT has become the first major UK brand to sponsor an esports team after it signed a multi-year deal with Excel Esports. Announced today, the deal sees BT become the exclusive lead partner ...
(Reuters) - British telecommunication giant BT announced on Friday a multi-year sponsorship agreement with Excel Esports to become their exclusive lead partner. As part of the deal, BT's logo will ...