LA CROSSE (WKBT) -- One La Crosse man is fishing for a good cause. Al Louis organizes an annual musky fishing challenge on Lake Vermilion where supporters pledge donations for every fish he catches.

LA CROSSE (WKBT) -- Al Louis is a business owner. When he's not selling jewelry, he's casting his rod. Since 2004, he's been catching musky. In 2019, he decided he wanted his fishing to go towards ...

If you're not fishing for early-season muskies, you’re missing out on a great opportunity—and you're hardly alone. With prime muskie fishing typically pegged for mid-summer and early fall, lots of ...

Al Louis is no ordinary fisherman. He is a business owner, a jeweler and a Rotarian. On top of it all, he loves to fish — a lot. When he is not busy running his downtown La Crosse jewelry shop, ...

In the sixth year of his fishing challenge, Al Louis bagged $201,000 for organizations that provide programming for La Crosse youth. Louis raised the money by collecting pledges from groups and ...

Although some states like Kentucky do permit muskie fishing early in the season, most of the states in native muskie range close the season until after the fish are done spawning. Fishing can be good ...

Freeze-up was a couple of weeks away when Josh Stevenson and I launched his boat recently, looking for a muskie. Tricking one of these toothy behemoths into munching a lure or bait would, we knew, end ...

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