A Hard Rock hotel is heading to the heart of the Shoals. It will be in the center of Florence, AL. There are nearly 40 traditional Hard Rock hotels worldwide and most are large enterprises that ...

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Alabama is set to get its first Hard Rock hotel. The REVERB hotel is slated for downtown Florence. The eight-story building will replace the Days Inn hotel, which has stood vacant for 15 years, in the ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. FLORENCE, Ala. (WHNT) — A local Alabama ...