The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...

Are you someone who enjoys taking paid surveys, but you really don't feel that they pay enough to be worth the time? If ...

A "Daily Show" focus group of Black New York voters led to a lively discussion after half of the members said they would vote for former President Donald Trump in the 2024 election. "Do I have to say ...

Opinions expressed by Entrepreneur contributors are their own. Research is a crucial component of any successful business decision. One of its most popular and effective forms is focus groups, where ...

CHICAGO--(BUSINESS WIRE)--Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced the release of Forsta Discussions, ...

A few years ago, I was invited to participate in a focus group. I visited in person along with about 15 other people. For two hours, we vented all of our feelings about the ways a particular health ...