Ford brought the Lightning and soon might bring the Thunder as well. The automaker filed for trademark protection in late June on the F-150 Thunder, Ranger Thunder and Maverick Thunder names, ...

Time and again, automakers launch new variants of their models on the market to keep customers' interest in the product high even years after market launch. And this strategy seems to work, ...

It seems that Ford is getting a new trim level ready for all three of its trucks, the F-150, the Ranger, and the all-new Maverick, as it recently filed a trademark with both the United States Patent ...

Ford Europe announced today the launch of the Ford Ranger Thunder, a limited-edition variant of the popular midsize pickup truck. Scheduled to release strictly in Europe, the Thunder will feature ...

Earlier this year, Ford let us feel the F-150 Lightning. And it appears they don’t plan to keep us waiting on the Thunder in North America for much longer. Ford has filed trademark applications with ...

Ford stirred up a storm of speculation by asking Canada’s intellectual property office to trademark the “Thunder” nameplate in June 2022. It filed three separate applications for the Maverick Thunder, ...

Europe gets a lot of good automotive stuff we don't, but typically that amounts to a bunch of interesting station wagons or sports cars, not that most American of vehicle formats, pickup trucks.

Ford recently filed three trademark applications for the Thunder name—one for each of its U.S.-market pickup trucks. It's a hint that new variants of the F-150, Maverick, and Ranger are on the way.