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Want to know how I know that the Fujifilm GFX100RF was made for photographers and not really for video shooters? Well, there are a lot of ways. But perhaps my favorite is that, like the Fujifilm ...

For the past few months, I’ve been truly contemplating what the camera that I will buy is going to be. And I don’t mean like a camera that’s partially meant for work: I instead am talking about a ...

The second medium format mirrorless GFX camera from Fujifilm, the GFX 50R, is the first medium format digital camera we've seen debut for less than $5,000. Images, and the devices that capture them, ...

Poole’s passion for elephants is lifelong, and for this project, he needed gear as fearless as his vision. The documentary, ...

The Fujifilm GFX 100 S II is a medium-format beast with exceptional 102MP resolution, professional features and strong astrophotography performance. It is a stills-focused powerhouse that can ...

Fujifilm announced the GFX 50S II, a digital medium-format camera costing $3,999 for the body only, or $4,499 in a kit with the GF 35-70mm f/4.5-5.6 WR lens, at its September X Summit event today.

Fujifilm is combining the image potential of a large format camera with the flexibility of mirrorless, with the new Fujifilm GFX100 packing a whopping 102-megapixels. Slotting in as the flagship of ...

Fujifilm cameras run the gamut from pro-grade mirrorless cameras, to enthusiast models with advanced features, and the super-fun Instax instant film cameras. Fujifilm’s cameras are typically lighter ...