Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. More than eight in ten (85%) are adjusting marketing strategies to ...

Startups can begin building their brand from day one with a solid marketing plan. Learn what to include in a marketing plan ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

As programmatic, next best action, artificial intelligence (AI), predictive modeling, and other omni-channel strategies within healthcare provider (HCP) media gain rapid adoption, so too do we see a ...

1. Get clear on the goals of the funnel. Anyone can create a series of emails to send out to your client base, but creating a targeted funnel that will address their pain points and get the intended ...

Marketing plans are key factors in the success or failure of most businesses. Correctly deciding where to spend on marketing and monitoring the impact on revenue and profit is easier if a marketing ...