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It’s new MoonSwatch season, and this time, Snoopy has added a unique golden touch to four OMEGA x Swatch Mission to Earthphase Moonshine Gold watches. Released in limited quantities each month (August ...

Want more watch coverage? Get About Time, Esquire’s free newsletter devoted to the watch world, in your inbox every Sunday. Sign up here Swatch and Omega have unveiled the 31st model in their ...

From the beginning, the allure and hype around the MoonSwatch has been driven by designed scarcity more than affordability. Swatch could easily produce more, but doing so would tarnish the vibe, so to ...

Swatch has announced the next entry in Snoopy and Woodstock’s Mission to Earthphase – Moonshine Gold series, and just as the holiday season rolls in, it evokes a winter wonderland. This is by far the ...

Swatch is once again reaching for the stars – and the Earth – with its latest MoonSwatch release. The Bioceramic MoonSwatch Mission to Earthphase – Moonshine Gold isn’t just another colourful collab ...

Last year, after sparking the biggest hype frenzy the watch market has seen with the release of the MoonSwatch, a bioplastic Swatch version of Omega’s legendary Speedmaster Moonwatch, Swatch president ...

Omega has sold 11 MoonSwatch Moonshine Gold suitcases in a dedicated Sotheby’s online auction for a total of CHF 534,670 ($608,000), with all proceeds going to the Swiss watch brand’s long-term ...