Shades and textures that take the guesswork out of defining graying brows—according to pros.

Launched in San Francisco’s Mission District in 1976 by Jean and Jane Ford, Benefit Cosmetics began as a tiny boutique specializing in eyebrow grooming. Fast forward 40 years later, the brand has ...

Flick this pen upward in short, gentle strokes following your natural brow shape to get that look of "your brows, but better." It's that simple. QVC has 10 shades to choose from.

Ever since I started getting my eyebrows laminated on the regular, I stopped liking how typical eyebrow pencils filled in my sparse areas. I want fluffy — not harsh — brows. But then Benefit came ...

On top of its already extensive collection of gels, pencils, crayons, and powders, Benefit Cosmetics has found another way to innovate in the brow category. Today, the brand introduces shade ...