Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so ...

Now globally available in Google Ads, you can buy non-skippable YouTube CTV ads, using automation to manage format mix and ...

Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use. Campaign total budgets are now available in Search, Performance Max and Shopping ...

Electric vehicle manufacturer BYD, an early partner of this rollout, has grown leads by 24% and decreased costs by 26% using these text guideline features, according to a statement from Google. As of ...

AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in a black box. How to find it. Users ...

Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment ...

If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the most misunderstood parts of Google Ads: audience signals and search themes. Understanding how to ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...