With over $30 billion in loyalty sales generated last year, the Golden Arches prepares a nostalgic surprise for millions of digital users seeking value amidst rising food costs.

McDonald’s has managed to do what few brands pull off in the middle of winter: get people genuinely excited about a kids’ meal toy. A cryptic tease for a new Happy Meal has fans flooding social feeds ...

Add Yahoo as a preferred source to see more of our stories on Google. The collectibles start as familiar McDonald’s menu items or restaurant icons, like fries, McNuggets boxes, soda machines and Happy ...

Add Yahoo as a preferred source to see more of our stories on Google. A child holds McDonald's Happy Meal box in Krakow, Poland on June 23, 2022. (Courtesy of Jakub Porzycki/NurPhoto via Getty Images) ...

WASHINGTON — McDonald’s is tapping into nostalgia with the return of a fan-favorite Happy Meal toy from the late 1980s and early 1990s. The fast-food giant it is bringing back its iconic Changeables ...

McDonald's Changeables were first introduced in 1987, primarily in the United States. They were a line of transforming toys based on McDonald's menu items—think hamburgers, fries, shakes, and apple ...

If you grew up with Happy Meals, you know the toys were never just throw-ins. They were tiny trophies. So when I saw McDonald’s bringing back the Changeables after 39 years, it felt like a time ...