A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

The latest commercial, “Find Your Magic,” features men who are voguing, a wheelchair-enabled man, and other images of men that don’t quite fit the standard ...

Is it OK to be a virgin? Is it OK to experiment with other guys? Is it OK to be the little spoon in bed? These are just some of the questions that men ask themselves — and Google — when no one is ...

Axe has never really tried to hide what they're all about. The men's grooming brand wants to help men smell good, which will, in turn, help them get with all the ladies. It's not a bad branding ...