(Ad) Travel is back in a big way. Though the pandemic might have shut it down in 2020 and even parts of 2021, it's rebounded and, in some places, even exceeded pre-Covid numbers. Those shutdowns and ...

(Ad) Despite the rise of social media and other modern forms of digital advertising, email remains one of the most successful online marketing platforms regarding reach and ROI. The numbers keep ...

A well-executed email marketing strategy can see your hotel or hospitality business reap serious rewards. After all, email marketing return on investment is climbing, with a possible 4400% ROI up for ...

The hospitality industry has always thrived on visual appeal, but in today’s digital world, static images and text descriptions are no longer enough to capture travelers’ attention. Video marketing ...

According to Hilton Chief Marketing Officer Mark Weinstein, the hotel’s “For the Stay” marketing platform is Hilton’s version of Nike’s iconic “Just Do It” campaign. The hotel company’s first global ...

Travel agency consortium Travelsavers has launched an e-commerce platform enabling hotels to create ads targeted at advisors and their business traveler clientele. The product, called Marketing Store, ...

Marketing and communication for the hospitality industry is a complex field of study that places high demands on the hospitality marketing professional. As hospitality is a global industry, the ...

Get a preview of our latest output from our Hotel Tech Benchmark data product. In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools. Skift ...

Since the dawn of the internet, hoteliers have tried and failed at finding the perfect template for marketing an independent hotel. Whereas flag hotels can cash in on fail-safes like loyalty programs ...

Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value ...

s he often does, Peter Warren, chairman of WarrenKremerPaino, a New York-based marketing/communications firm, speaks before groups of travel suppliers. After all, his firm includes hotels and other ...