Scott Gardner is the Founder and CEO of Liquid Agency, a brand consulting and activation agency based in San Jose, CA. Despite the omnipresence of one-dimensional customer personas, many brands still ...

If your business does not have a clear and unique identity, it will naturally be tough to raise investment or create a brand that customers prefer. – A well-crafted company profile can be a ...

It’s not just up to your sales or service teams to give good customer service; every employee plays a role. Learn how to build a customer-centric culture that exceeds customer expectations and sets ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Great customer relationships don’t just happen—they’re built through trust, responsiveness ...