Writing a book is a common goal for most people, but does it make sense for your business? Discover what to consider before ...

Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing ...

The next time your company is rocked by a headline—a new competitor, a downturn or a viral tweet—don’t panic. Step back.

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Every business owner knows that marketing is important, but not everyone knows how to do it. Reaching new customers is vital to the success of any company, but with hundreds of strategies and dozens ...

When marketing a business for sale, the creation of an in-depth, well-structured marketing plan is critical. This plan serves as a roadmap for reaching potential buyers through suitable channels while ...

Scaling during adversity requires focus, resilience and a willingness to lean into what makes your company unique.

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Yarilet Perez is an experienced multimedia ...