Anyone who has ever worn a bra knows that the best part of the day is taking it off. This is likely because most are wearing ones that don’t fit properly. Figuring out how to measure your bra size at ...

Finding the right bra for your body is arguably the biggest sartorial sizing challenge. The ideal solution is to get professionally measured by a bra fitting expert at a lingerie shop or department ...

Italian startup XYZE (“size”) is currently crowd funding what it’s calling a smart “wearable” measuring tape. Dubbed “On”, the rather neat-looking gadget aims to help solve the clothes shopping size ...

Anyone who has ever worn a bra knows that the best part of the day is taking it off. This is likely because most are wearing ones that don’t fit properly. Figuring out how to measure your bra size at ...

Eighty percent of women wear the wrong bra size. This statistic has been touted for decades, according to a New York Times article. While that same article challenges this measurement and the idea ...

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