Market segmentation, a strategy used in contemporary marketing and advertising, breaks a large prospective customer base into smaller segments for better sales results.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Attribution in marketing gets a lot of attention—and rightly ...

Best’s Market Segment Report: Global Life/Annuity Reinsurers’ Capital Management Strategies Evolve to Achieve Target Returns, Meet Needs of Cedents Flourishing annuity sales, using reinsurance as a ...