In 1919, the young E.B. White, future New Yorker writer and author of Charlotte’s Web, took a class at Cornell University with a drill sergeant of an English professor named William Strunk Jr. Strunk ...
I can't think of a better way to start a post about leads than with this: “The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second ...
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