The array of products at store checkout lines are designed to prey on our psychology and impulses.

Yes, all generations are susceptible.

Impulse purchases used to be inescapable for consumers. You would spend the afternoon combing through every aisle of the store for the best deals, then head to the register to be met with a glorious ...

Black Friday markdowns aren't necessarily the lowest price tech will reach during the year. Stores often mix cheaper, shoddier versions of tech devices and gear in with the legit offers. Always do ...

Impulse buying is a common habit driven by emotional triggers, social influence, and marketing tactics. Retailers employ ...