For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

Inbound customer campaign strategies focus on building relationships with potential and established customers. Relationships are built on honesty and respect. For an inbound marketing campaign to work ...

As companies look for more ways to acquire and retain customers, it is essential to have the proper methodologies in place to ensure customer success. Inbound marketing can be a key part of this ...

Inbound (pull) marketing is all about convincing potential customers that they found you and have a relationship with you, rather than being accosted by your message at every turn. It works best ...

Content marketing works by the principle that you need more than a short message to build relationships with your audience or engage them. Build your audience’s trust by publishing regular content ...

HubSpot made its mark by introducing the Inbound Marketing Playbook, a playbook that millions of brands across B2B SaaS and other industries implemented to attract and win customers. And it was a ...