Scroll through Instagram or TikTok today and you’ll see skincare everywhere: glowing selfies, “shelfies” packed with serums, ...

Influencer marketing is everywhere these days. According to McKinsey, “the influencer marketing economy was valued at $21.1 billion” in 2023. From beauty brands to restaurants, many companies are ...

Influencers — those obnoxious (and increasingly) political hype beasts who’ve defined much of internet life in the last decade — may finally be going the way of the Apple Watch: once a flashy ...

The exhaustion you feel watching influencer culture isn’t new. Old Hollywood saw it coming. Long before Instagram, TikTok, or brand deals disguised as authenticity, Hollywood perfected a system built ...

Behind the matching pajamas and curated feeds is a cycle of pressure, spending, and stress many of us feel every season.

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionised marketing, shaping consumer behaviour, brand ...

Universities are liking and following the idea of content creation as a viable career choice. The move comes as the influencer marketing industry — now valued at more than $21 billion, according to ...

Kurtis David Harder's timely thriller duology shines a harsh spotlight on social media and the malicious ways to which AI can be used against us by other people.

According to VisitSC, 81% of travelers use social media to determine where to visit. Content from these creators are worth checking out ...

They’ve been accused of crimes, derided by memes, and the subject of multiple cancellations. Their music video, “It's Everyday Bro,” is the 16th most disliked video in the history of YouTube. Clearly, ...