As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

Nick Chandi is the CEO of Forwardly, which helps small businesses in the US accept instant and faster payments 24/7 for up to 80% less fees. Today, traditional marketing strategies alone may not be ...

Marketing communications have evolved from traditional, one‐way advertising methods into a dynamic, integrated discipline that underpins the strategic positioning of brands in an increasingly ...

Today in this competitive world with numerous marketing & promotion avenues, and impeccable marketing campaigns, businesses look for a coherent, consistent and continually engaging form of marketing ...

It’s become evident to me over the years that the reputation of a business and its relative valuation are shaped not just by its products and services but, in a more fundamental way, by how an ...

Integrated marketing has long promised a unified experience across touchpoints. In theory, it’s a seamless orchestration of creative, messaging, and media that meets the consumer wherever they are. In ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

Mastercard has appointed Alexandra Sloane as vice president of integrated marketing and communications for Australasia, ...