Purple lights, immersive soundscapes, and a room buzzing with curiosity. That pretty much summed up the vibe at the launch of ...

Share on Pinterest IQOS, a new device that heats tobacco rather than burns it, has arrived in the United States. It’s being deceptively marketed as a safer alternative to vaping and smoking. Getty ...

Regulators from the Food and Drug Administration on Wednesday will consider a potentially safer alternative to cigarettes. Philip Morris International, the maker of Marlboro and other top brands, ...

WARNING: This article is produced in collaboration with IQOS. This article is only for adults who would otherwise continue to smoke or use other nicotine products. IQOS is not risk-free and provides ...

The FDA has cleared iQOS, Philip Morris International's device that heats tobacco instead of burning it. Altria will sell iQOS in the U.S., with plans to first introduce it in Atlanta this summer.

As vapes get an even shadier rep — with more than 1,000 cases of severe lung disease apparently linked to the products, at the Center for Disease Control’s latest count — Altria has introduced Iqos, a ...

Iqos isn't a vaping device or a cigarette. It heats tobacco, but doesn't burn it, and is designed to give users the same rush of nicotine as smoking with fewer toxins. The U.S. launch comes amid ...

This article is only for adults who would otherwise continue to smoke or use other nicotine products. IQOS legal age nicotine users have been enjoying their tobacco experience without having to endure ...

iQOS has witnessed phenomenal growth in Japan since it was first launched, with its market share steadily climbing. During FY 2015, the iQOS launch was expanded in Japan to reach 60% of the adult ...

Ducharme is a contributor to TIME. Philip Morris' IQOS. Ducharme is a contributor to TIME. After a two-year wait, the Food and Drug Administration (FDA) on Tuesday green-lit the sale of a new gadget ...

Vaping is in crisis. Smoking is taboo. Altria has a solution: Iqos, an electronic cigarette-like gadget that heats, but doesn’t burn tobacco. Philip Morris has been selling Iqos for a while in ...