Subliminal advertising using scene from movie Picnic with actress Kim Novak.. Credit: Getty Images Creating the “perfect” ad copy is a daunting task. I have been writing Google Ads for decades and ...

You’ve probably heard of subliminal advertising — the idea is that behaviors can be elicited by flashing extremely brief messages on a movie or TV screen. “BUY ...

A loving relationship can be an oasis in uncertain times, but nurturing it requires attention, honesty, openness, vulnerability, and gratitude. The idea that we can be influenced by ads we don’t ...