Jaguar's new advertising campaign is criticized for its lack of focus on cars. The ad is part of the brand's rebranding towards electric vehicles and showcases diverse models. Many viewers mocked the ...

Gerry McGovern, Chief Creative Officer at JLR largely responsible for Jaguar's rebrand, has been let go from the company ...

Jaguar could be facing its own Bud Light moment after online backlash to a new ad Tuesday. The car brand released a new promotional video debuting its reimagined logo on its X account under the slogan ...

President Donald Trump wasted no time taunting the British luxury car maker Jaguar after the company announced its CEO would be stepping down following a controversial rebranding last year seen as ...

Jaguar has gone through a huge transformation, refining its logo and changing its branding. It will be an EV-only brand from 2025 onward. Today, it released a teaser image of its newest car. However, ...

Luxury auto intenders are multitaskers. It’s a behavior that comes in handy for the marketers at Jaguar Land Rover when it comes to maximizing its TV budget. “We still have a big investment in TV, so ...

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed "woke." The nearly ...

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