James May appears to have backtracked on his comments about a new Jaguar advert after calling it “marketing b*****s”. The Top Gear and Grand Tour host’s initial reaction to the advert back in November ...

The designer behind Jaguar’s controversial “woke” rebrand has reportedly been dismissed from the carmaker just days after a ...

Sources said chief creative officer Gerry McGovern, who helped design the new Jaguar Type 00 concept electric vehicle, left ...

President Donald Trump wasted no time taunting the British luxury car maker Jaguar after the company announced its CEO would be stepping down following a controversial rebranding last year seen as ...

Then, the Type 00 Concept seemed to draw more boos than cheers. Now, Jaguar design chief Gerry McGovern has been reportedly ...

Jaguar has gone through a huge transformation, refining its logo and changing its branding. It will be an EV-only brand from 2025 onward. Today, it released a teaser image of its newest car. However, ...

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed "woke." The nearly ...

Jaguar is taking its brand in a “new direction” with a new TV advertisement rolled out Thursday that spotlights a trio of the company’s highest performance models. “Jaguar at Play” — which was set to ...