Jaguar could be facing its own Bud Light moment after online backlash to a new ad on Tuesday. The car brand released a new promotional video debuting its reimagined logo on its X account under the ...

Jaguar defended its rebranding campaign after online critics roasted a promotional video. Jaguar's boss said the rebranding message was lost "in a blaze of intolerance." The campaign, featuring models ...

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media ...

British luxury auto company Jaguar launched a radical revamp of its classic brand with a new woke ad that’s raising eyebrows across the internet. The 30-second spot begins with a bright yellow ...

A group of models in oddly shaped, solid-colored, blocky clothing struts out of a yellow elevator. The words “create exuberant” fill the screen. Jaguar, industry publication Automotive News explains, ...

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a techno-industrial beat into an austere, ...

Jaguar isn’t a new automaker and shouldn’t make rookie mistakes, but its recent rebrand missed the mark in a way that the company should have seen coming. The automaker apparently realizes its flub, ...

This week, British luxury-car brand Jaguar managed to incite an internet firestorm for two distinct yet related reasons. First, it unveiled a new logo, which…let’s just say the jury is still out on ...

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of high-end car manufacturer Jaguar. In addition to the spectacle of an odd-looking ...