The National Tax Agency in Japan is urging the public to drink more alcohol in a new contest aimed at young adults. The reason? Tax revenue from alcoholic beverages has been on the decline in recent ...

Japan's government wants young people to drink more alcohol in an effort to reverse declining sales, which it has blamed on demographic changes in the far-Eastern nation. The "Saka Viva!" campaign, ...

Add Yahoo as a preferred source to see more of our stories on Google. Japanese-produced whisky, nihonshu (sake), and beer are popular around the world. But one bar in Tokyo has been trying to ...

In the summer of 2022, Japan launched a business contest to get young people to drink more booze, combatting a declining alcohol industry. The Sake Viva! contest is organized by Japan’s official ...

Following methanol poisoning warnings from the UK Foreign Office (FCDO) this week, prospective travellers may be questioning the safety of drinking alcohol in Japan. The FCDO added methanol poisoning ...

Forbes contributors publish independent expert analyses and insights. Nana Ama Sarfo covers current international tax news and transparency. In Japan, young people are drinking much less than previous ...

The Japanese government has been hit in the pocket by an unusual problem – its young people aren’t drinking enough. Since the pandemic began, bars and other premises selling alcohol have been hit hard ...

A controversial new Japanese government campaign is urging young people to drink more alcohol to boost the economy. It comes as young Japanese people are turning away from drinking. The government of ...

The National Tax Agency in Japan is urging the public to drink more alcohol in a new contest aimed at young adults. The reason? Tax revenue from alcoholic beverages has been on the decline in recent ...

Philip Fong / AFP via Getty Images Young people turning away from alcohol is generally welcomed as a positive trend. But it’s bad news both for booze companies, and governments that are watching ...