Jeep filed a trademark last month for a potential new performance designation, “Jeep Xtreme Performance,” (JXP) which may appear on future high-performance Jeeps. Filed June 30 with the United States ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Jeep is looking to deepen its association with ...

Jeep has filed trademark protection for “Jeep Xtreme Performance,” perhaps hinting at a replacement for the automaker's previous Trackhawk performance branding. Jeep filed the trademark on June 30 ...

Jeep refreshed the JL-generation Wrangler in April 2023 for the 2024 model year. Back then, Jeep said that only four-door versions would receive the Xtreme 35 Tire Package. But curiously enough, the ...

Jeep will offer a new Xtreme 35 Tire Package for the two-door Wrangler Willys and Rubicon. Initially introduced in 2021 for four-door models, it adds a “best-in-class breakover angle of 32.4 degrees” ...

Jeep is looking to deepen its association with adventure and extreme sports via a partnership spanning in-person and digital strategies for the X Games Aspen 2026, which will take place Jan. 23-25 at ...