It has been a while since I talked about archetypes, but I was thinking about them lately because of a science-fiction novel I was reading, which was filled with them. Basically, an archetype is a ...

Jung was the pioneer of holistic psychology, espousing the idea that there is a central force, pattern, story, etc., connecting the spiritual, emotional, and physical worlds. That is, we can interact ...

Rooted in the work of psychologist Carl Jung, brand archetypes reflect universal human patterns. Use them as a strategic operating system.

When I help comedians (and all kinds of speakers) develop their persona, I work with Jungian archetypes. By using these archetypes as a starting point, stand-up comedians can gain a better ...