Commiserations to the Women’s League Cup, a competition full of potential but one that has always lacked a pulse. You win some, you lose some. Having a social media influencer publicly spank ...
The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...
Any women’s sports fan who walks into the 1972 Pub will feel immediately at home. Named after the year of the passing of Title IX, the groundbreaking legislation that prohibited discrimination on the ...
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Why a majority of new Formula 1 fans are women
When Formula 1 roars into Austin this weekend, the drivers at the Circuit of the Americas for the U.S. Grand Prix will all be men — but many fans in the grandstand will be women. Why it matters: The ...
There’s no denying that Taylor Swift has changed the face of football — or its fandom at least. Ever since the pop megastar appeared at a Kansas City Chiefs game in September 2023 to root on her new ...
Forbes contributors publish independent expert analyses and insights. Geri Stengel writes about the success factors of women entrepreneurs. From left to right: Lauren Leichtman co-founded Levine ...
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